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Sometimes one of the biggest challenges we face as creatives isn’t a small budget nor insufficient time to do what we need to do – it’s our own tendency to overthink our designs. Faced with promoting Lugano, one of Switzerland’s most popular regions, Caselli Strategic Design put aside all of the various delights associated with […]

Call it the Christmas spirit – that overwhelming urge to send your clients something completely over-the-top during the holidays. And yet while a nicely crafted package containing assorted chocolates or teas is always welcome, does it really get across who you are as a designer? More importantly, is that message likely to last into the […]

If you or I make a bad investment decision, it most likely will feel like the end of the world to us, but the rest of society will continue to hum along just fine. Yet for those whose job it is to decide where money must go to support the crucial utilities and government services […]

Our friends at Echelon Fine Printing know us too well, it seems. They recently sent me this invitation which actually consists of two parts: an extremely intricate sleeve boasting multiple printing and finishing techniques, and the card itself, which echoes a sentiment dear to my heart: “But out of limitations comes creativity.” I have to […]

In Charlottesville, Va., as in many college towns, the present overlaps the past in everything from monuments to architecture. Starting in 2017, that coexistence of yesterday and today took on additional significance for the city’s University of Virginia, which kicked off a two-year celebration in the run-up to its bicentennial in 2019. Founded by former […]

No matter how on top of things you are, there are occasionally those birthdays or other events that sneak up on you, catching you completely by surprise. Knowing this phenomenon all too well, the sympathetic souls at Rohner Press partnered with Mohawk to produce the Emergency “Everyday Card Kit” – an eye-catching box packed with […]

You don’t remain in business for more than a century and a half without knowing your demographic, especially if you’re a department store. While former American institutions like JC Penney have closed stores recently, Bloomingdale’s has thrived by selling an image and an experience synonymous with the finer things in life. Nowhere is that fact […]

Surprises are pretty rare these days – you’re lucky if you can even watch your favorite show without someone on Twitter giving away the ending first. Sensing the value of a good surprise, brand design house Giraff came up with an unassuming-looking leave-behind card that leaves potential clients in no doubt as to what Giraff […]

It’s a simple rule of marketing: The more complex your product or service, the more unforgettable your marketing materials need to be. And if that means sending a prospective client a dog food bowl to cement your company’s name firmly in their minds, at least you know they’re not likely to forget you anytime soon. […]

In today’s competitive real-estate market, the company that can “flip the script” on conventional marketing efforts is the one that ultimately will come out ahead. And in the case of the Teneo brochure, I mean that quite literally. Designed by Toast Creative and nicely produced by Digitalpress to promote a “boutique collection of contemporary apartments […]