Imagine taking a quiz about your favorite color, Cosmopolitan magazine-style, only to be handed a custom cocktail at the end! That’s the experience awaiting you at Fitz’s Bar in London, thanks to a uniquely interactive menu.
The team at Rivington Bye designed this clever menu, brought to life by our friends at Printsmith Productions. At first glance, the cover reveals little, aside from a mysterious die-cut circle at its center.
Shine the included “blacklight” pen across it, and the title, “The Theory of Colour,” jumps out in UV-reactive ink. This reveal sets the stage for an immersive journey through each page.
A Variety of Papers
Inside, the first spread presents a close-up illustration of an eye with another circular die cut at the center. A holographic silver foil sheet, laminated to the inside front cover, eerily reflects this design.
As you turn the pages, you encounter a blend of papers, from coated and uncoated sheets to translucent film. A floral painting, overlaid with film, creates the impression of light streaming through a die cut on the opposite page.
One Painting, Many Colors
Get familiar with this 17th-century Flemish still-life painting—it’s essential to your cocktail choice! You’ll see this painting repeated throughout the menu, each time in the style of a different artist. From Mondrian’s bold colors to Rothko’s abstract expressionism, each version offers a unique vibe.
Enhanced with rich colors using an extended-color-gamut process, these variations bring each artist’s style to life.
To select your drink, pick the painting that matches your mood, then order the paired cocktail on the facing page.
Discover What Your Choice Says About You
We’re done, right? Not quite. After all, what good is a quiz if you don’t learn something about yourself by taking it?
Shine the UV light on your chosen page, and a hidden message appears, revealing what your painting—and drink—say about you.
After sampling “The Theory of Colour” menu, I’ve come up with a theory of my own. When it comes to color, go bold, experiment with a wide variety of papers, and always, always have a cocktail handy. 😉
