Blog

From sculpted locks to finely trimmed beards, many men are quite particular about their personal grooming these days, but it wasn’t always that way. Credit for this trend is often handed to grooming products brand American Crew, whose 25-plus year legacy is lovingly documented in a riot of high-contrast design, compelling photography, and rich texture […]

There is a freshness to New York Fashion Week that is as much to do with how quickly it all comes together as to the clothes on display. Print studio Highresolution (projects / website)  discovered this for themselves when the famed Ford Models agency asked them to create a high-end catalog of their talent to […]

The 2018 legalization of recreational marijuana use in California brought with it marketing challenges unprecedented in American history. Simply put, how purveyors of cannabis – with its long history as an illicit substance – packaged these new products would go a long way toward shaping the public’s view of cannabis products as a whole. The smart, […]

With its sleek black look, sculptured embossing, and die cuts revealing what appears to be colorful circuitry inside, this piece looks less like a brochure for a high-end marketing firm and more a mysterious artifact from the future. And that’s just the envelope. Though Mod Op’s offerings extend from overall strategic services to video and […]

Hawaii is viewed as a paradise on earth and properties such as the Kōʻula know the importance of maintaining that perception by subtly blending manmade architecture with the island’s stunning natural beauty. This mixture of organic shapes and textures is captured beautifully in this elegant brochure for the 41-story Honolulu building. I say brochure, but […]

Often dismissed as a dull but necessary part of corporate life, the annual report, in the right hands, can actually turn out to be a work of startling beauty. To celebrate the year’s triumphs, global law firm White & Case presented not one but two stunning reports in 2019: one to highlight its business activities, […]

Whether you are a seasoned design pro or relatively fresh out of design school, we’ve all asked ourselves the same questions at one time or another: How should I price my work? How do I get better clients, etc.? After all, there’s no instruction manual for graphic designers. Actually, that’s not true. There is a […]

It’s no secret that 2020 left many feeling battered and bruised. In a playful effort to put that horrible year to bed once and for all, branding agency Push created a gift to provide their clients some much-needed comfort, and a little gentle reassurance that 2021 would be better. The gift’s arrival was a dramatic […]

Print shops are a lot like designers: They’re often so busy actually getting their client’s work done, they have little time to devote to promoting themselves and the miracles they can perform with print. Realizing the importance of self-promotion, our friends at Metropolitan Fine Printers (MET) [projects / website] created this amazing direct mail piece […]

Sometimes when I see an artist’s humdrum business card I’m reminded of the off-duty comedian’s reply to someone he’s just met who tells him he doesn’t seem funny: “Well, I’m not doing it now.” Still, a card that fails to somehow convey an artist’s work is a real missed opportunity. It is not an opportunity […]