When you’re selling a bourbon that both pre-dates the Civil War and flowed freely at the famous Cotton Club nightclub in Harlem during Prohibition, you naturally want your packaging to express its rich, storied past. Like the taste of the elixir inside, the bourbon label for Chicken Cock Kentucky Straight Bourbon Whiskey is pleasing at […]
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rewrite this title Creative Packaging: Bertolini & Figli Pastry
In 2020, after nearly 40 years of serving up mouth-watering pastries to the Italian public, Italy’s Casa del Dolce decided to change its name to Casa del Dolce Bertolini & Figli. Not only did this help differentiate it from other pastry shops using the Casa del Dolce name, but it also emphasized its greatest resources: […]
rewrite this title No-2-Alike Grafikmagazin Cover Featuring Digital 3D Effects
Digital printing and finishing have been with us for a long time now, but they’re still often used in some pretty dull ways. Fully aware of this, Germany’s Grafikmagazin decided to use the cover of their recent “Information Design” issue to demonstrate just how diverse that discipline is through the clever-but-subtle pairing of these two […]
rewrite this title Special 500th Video: ‘Roots’ & ‘Wings’ Soap Box Masterpiece
Every week I’m inspired by the projects I get to share with you here. But once in a great while I come across a piece that’s so intricately planned, so well-executed, and such an utter celebration of what print does so well, that it takes my breath away. That’s certainly the case with this endlessly […]
rewrite this title BassamFellows Brochure-Into-Map Art Catalog
When luxury lifestyle brand BassamFellows held an exhibition of modern and contemporary art in its offices in 2021, co-founder Craig Bassam explained that their building, created by famed architect Philip Johnson in 1952, wasn’t simply envisioned as a place of business, it “was designed to accommodate life.” That same spirit of “accommodating life” can also be […]
rewrite this title Customized Packaging: Absolut Paper Bag Wraps
How do you tailor the packaging of an international liquor brand to several different cities around the world without incurring huge costs through the printing of different bottles for each? Tackling that challenge, Absolut Vodka turned to one of the humblest of all mediums – the simple paper bag – and invited designers and illustrators from […]
rewrite this title The Cube Calendar 2022
If you could hold 2022 in the palm of your hand, what would it feel like? It might feel something like The Cube Calendar, which combines an unusual design with understated printing, perforations, and an unexpected binding, to create an interactive, ergonomic treat. And I haven’t even gotten to the innovative packaging yet! Crafted with […]
rewrite this title Bloomingdale’s Loyallist Luxe Gift Box
These days it seems like every company wants you to become a member, whether it’s your local supermarket or the gas station down the street. Yet few make their members feel as appreciated as Bloomingdale’s. Not only do they offer seemingly endless perks as part of their Loyallist program, but they also present their elite […]
rewrite this title Virani “Reflections” Coffee Table Book
Thanks to the digital revolution everything we do today, from answering emails to shopping for new homes, we do at breakneck speed. Realizing that this leaves little time for investors and home buyers to reflect on the impact their decisions have on others, Virani Real Estate Advisors produced a lavish book titled, appropriately enough, “Reflections.” […]
rewrite this title Creative Packaging: Smoke Point Vodka
When life hands you lemons, you make lemonade. So when life handed California wineries the Glass Fire wildfire of 2020, enterprising distillery Hangar 1 decided to make vodka from Napa Valley California Malbec and Merlot grapes impacted by the blaze, with proceeds going to firefighters and their families. Naturally when you have a story this […]