In today’s tech-driven world, we often feel more disconnected than ever. Designer Marc Friedland, however, brings us closer together through the tactile magic of paper and fine embellishments.
This approach shines beautifully in his 3-card set, “Agent for Love.”
Designed and produced by Marc Friedland Couture Communications [projects / website], the excitement begins with the packaging. It consists of a White pillow-box carton made from 130 lb. Mohawk Superfine Smooth with “Agent for Love: Limited Edition” rendered in Gold Hot Foil on the front.
Luxurious Details Await Inside
The unique carton shape immediately grabs attention. But what truly elevates it is the Black ribbon handle, creating a striking first impression. And yes, I haven’t even opened the box yet! But don’t worry—I’m about to fix that right now 😉
Inside, you’ll find three luxurious notecards, crafted from super-thick, 100% Cotton Rag stock.
The first card features a large, blind sculptured-emboss heart, nearly filling the 7 1/2-inch square surface. If you look closely, you’ll notice two levels of embossing.
The heart itself forms one level, while the second level features intricate “joins” inspired by the traditional Japanese art of kintsugi, where broken pottery is repaired with Gold powder.
To create the “join marks,” another layer is added to the emboss which is then elevated with Gold Hot Foil, adding even more dimensionality to an already finger-pleasing piece.
The next 2 cards repeat the same foiled and embossed heart and join-mark pattern but add additional design elements in the form of Green and Blue foils, respectively. Matching envelopes complete what is a truly impressive set.
According to the “artist’s intention” sheet inside the package, the Gold Foil join marks on the cards reflect the philosophy that our fragility, flaws and vulnerabilities are precisely what make us beautiful.
The cards themselves are actually inspired by a set of guest favors Marc designed for a friend’s wedding. Each guest had their own “fragment” as their place card.
After they signed their individual favors, the fragments were then assembled into one enormous, heart-shaped keepsake for the happy couple. This would forever remind them of the wonderful people in their lives, and that all their lives are connected.
Which just goes to show that a broken heart, be it on a card or on the wall, can be a very beautiful thing.
Purchase details for this 3-card set can be obtained by emailing Marc Friedland Couture Communications directly.
